CHALLENGE Marketing the new brand, Zenhale, in Europe, the makers wanted to effectively convey through a desk item that the brand Zenhale, for the treatment of asthma, helps you get back to your active lifestyle. THE CAPITAL IDEA The newly launched campaign illustrates that with Zenhale, asthma sufferers maintain an active lifestyle. Our creative team […]
Lots o Latte!
Chick-Fil-A was looking to get the word out about their new Backstage Home Office Tour at their headquarters in Atlanta. Using a classic item – the coffee mug – we found a new style latte mug that could feature high gloss full color wrap around graphics top to bottom. Inspired by their well-known cow campaign […]
Vintage Lunch Box
This is not your mother’s lunch box. Make your lunch fun with the Vintage Lunch Box. Made of metal with a silver finish, this lunchbox will reflect your style while telling your brand’s story. One side has vibrant 4 color process graphics and is so eye catching even the lunch lady will be jealous. The […]
Spectrum Laptop Case
With ever improving technology, carrying a laptop never looked so good. Help protect your computer with this custom padded sleeve will full color imprinting capabilities featuring custom art and logos. Great brand identity opportunity!
The Ritz Carlton Wine Stopper
Classy and elegant, an engraved crystal wine stopper is guaranteed to make a big impact – with a key client or for your next national meeting.
Custom Desk Accessories
Add a little “Zen” to your office with a Custom Business Card Holder. Just one of many designs that can help get your corporate theme across.
Clarinex Consistent Relief Premiums
Challenge Most allergy medications are known to wear off over-night so that allergy sufferers tend to wake up with severe allergy symptoms. However, Clarinex offers 24-hour relief so allergy sufferers wake up refreshed. THE CAPITAL IDEA In partnership with the Clarinex Ad Agency, Capital Ideas developed a series of “morning” premiums featured in custom educational […]
Exercise Education Set
Challenge Develop a premium item that ties in with overall health and the importance of exercise for Oncology patients along with instructions on how to use the units. THE CAPITAL IDEA A custom box was designed with branded graphics and featured three different sized exercise bands. A custom instruction exercise fan was enclosed in each […]
Items for Point of Sale Campaign
Challenge The Coppertone marketing team came to us looking for fun summer items that could be distributed nation-wide CVS, Walgreens, Safeway, Hannaford, Ahold & SuperValu stores. THE CAPITAL IDEA Developing and sourcing dozens of items from MP3 player coolers, to temporary tattoos, over the years Capital Ideas has produced various summer-related items to be sold […]
Zegerid OTC Viewfinder
Challenge Create excitement about the launch of Zegerid OTC and to provide a unique informational reference brochure for pharamacists. THE CAPITAL IDEA Our team developed the Custom Zegerid View Finder. Everyone wants to read this 3 dimensional brochure! The Viewer wheel features 3D detailed graphics for Zegerid illustrating the effectiveness of the brand, including MOA, […]
Tour De France Flash Drive
Challenge Create a unique technology focused item for media buyers to be included in a media gift basket promoting the 97th Tour De France. THE CAPITAL IDEA Starting with the newly created Tour De France race crest, our creative team worked with the manufacturer to develop the uniquely shaped USB. Our design featured the crest […]
Sample Bags in Box
Challenge Provide patients with a means to take product samples home after a medical appointment, while offering important health information about the condition for which they are being treated. THE CAPITAL IDEA With a focus on patient education for a PhRMA Compliant promotional product, printing essential information on both sides of the sample bag enhances […]