Challenge

Heartgard Plus was looking for creative ideas to help promote their brand directly to consumers while visiting veterinary clinics, which is Heartgard Plus major point of sale.

THE CAPITAL IDEA

Knowing that the theme of their campaign was “around the clock protection”, Capital Ideas produced a custom wall clock to be hung on the waiting room wall of the veterinary clinics. The top clock was a normal clock branded with the

Heartgard Plus logo and tag line. The bottom clock had a custom mechanism which enabled the clock to run 7 times faster than the actual time. This helped reinforce the shortened life span of dogs and their need for monthly Heartgard Plus medication.