Challenge

Create an item to be used by physicians and nurses as a patient education tool, while adhering to PhRMA compliance for a promotional product.

THE CAPITAL IDEA

A custom anatomical model was designed and produced to compliment the client’s new disease awareness program.

As a patient education piece, the model was created to aid physicians and nurses during patient consultations, educating parents of patients with RSV as a primary focus of the client’s disease awareness program.