With the release of the updated PhRMA Code that went into effect January 2009, much discussion has taken place concerning the direction of marketing practices. Capital Ideas is prepared to assist you in developing your branding options which are fully compliant with this code, while focusing on patient and healthcare provider education. At Capital Ideas we continually strive to develop creative, meaningful and educational pharmaceutical promotional items for both physicians and patients which act in accordance with the PhRMA Code, as well as support the HIPPA guidelines (National Standards to Protect the Privacy of Personal Health Information). We eagerly anticipate the challenge and opportunity to develop marketing solutions with each of your brand teams. Above are just a few examples of PhRMA compliant items Capital Ideas has developed. We look forward to partnering with you to create new ideas which coincide with your marketing goals.