Tour De France Flash Drive

Challenge

Create a unique technology focused item for media buyers to be included in a media gift basket promoting the 97th Tour De France.

THE CAPITAL IDEA

Starting with the newly created Tour De France race crest, our creative team worked with the manufacturer to develop the uniquely shaped USB. Our design featured the crest shape casing; when Tour De France emblem is pulled apart the flash drive connector is revealed. The bright epoxy dome coating adds shine and eye catching clarity. The graphic creators of the Tour De France crest were pleased with the one of a kind shape and the graphic detail that our decoration method provided. The large capacity data storage device was well received by the tech-saavy media buyers.

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