Items for Point of Sale Campaign

Challenge

The Coppertone marketing team came to us looking for fun summer items that could be distributed nation-wide CVS, Walgreens, Safeway, Hannaford, Ahold & SuperValu stores.

THE CAPITAL IDEA

Developing and sourcing dozens of items from MP3 player coolers, to temporary tattoos, over the years Capital Ideas has produced various summer-related items to be sold or given as a gift-with-purchase in retail pharmacies. Brainstorming with the Coppertone marketing team, our programs are met with resounding success, and continue to surprise and excite with in-store promotional concepts for Coppertone.

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