Flonase Anatomical Sinus Model

Challenge

Find a useful way to help the prescribing physicians explain the advantages of using Flonase, while adhering to PhRMA compliance for a promotional product.

THE CAPITAL IDEA

We recommended that Flonase consider an anatomical model of the upper airway. This was an excellent way for sales reps to detail the benefits of Flonase that would remain in the examination rooms for the doctors to use when explaining the benefits to their patients. Capital Ideas worked closely with a consulting physician for GSK and customized the model and backer card to their specifications. 40,000 of the models were produced and delivered on time and on budget. These models were considered to be a very helpful sales aid and assisted the Flonase team in attaining their annual sales goal of 1 billion dollars.

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