Exercise Education Set

Challenge

Develop a premium item that ties in with overall health and the importance of exercise for Oncology patients along with instructions on how to use the units.

THE CAPITAL IDEA

A custom box was designed with branded graphics and featured three different sized exercise bands. A custom instruction exercise fan was enclosed in each kit showing detailed instruction on each exercise with complete graphics. The fan was also customized with specific brand information and directions to the GSK Oncology web site.

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