Educational Tear Pads
The Arixtra team was challenged to educate the general public about the dangers of DVT during hip and knee surgery.
THE CAPITAL IDEA
With a focus on patient education for a PhRMA Compliant promotional product, we partnered with a leading medical illustration and education company. Capital Ideas developed a simple tear pad system that the doctors could use to explain the procedures and possible complications. The tear sheet could then be easily given to the patient to take home for further reading. The oversized backer has ample room for important Safety Information about the drug.