Educational Flip Chart

Challenge

Create a low cost PhRMA Compliant promotional product to be used by physicians and nurses as a patienteducational tool.

THE CAPITAL IDEA

A custom anatomical flip chart was designed and produced to compliment the client’s new disease awareness program. Using acetate overlays, the flip chart emphasized the progression of the virus for physicians and nurses to use during patient consultations. The flip chart and the complimentary anatomical model created a tiered promotional strategy to enable the necessary distribution and remain within the client’s budgetary constraints. This approach enabled the key physician offices to receive the anatomical model as the premium item, while still enabling the disease awareness program to reach a wide distribution with the production of the flip chart as a lower cost item.

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